Chipotle’s fine fine print

Posted: July 30, 2013 in Humor, Just for fun, Words, Writing
Tags: , , , , ,

Fine print generally isn’t.  It’s the written equivalent of the page (or even two) of disclaimers that follows an ad for a drug or the here-are-all-the-exceptions spiel rattled off at the end of a radio or television commercial by someone who might be an auctioneer in his or her spare time.  No one read it or hears it and we can get caught out by not doing so, when someone says to us, “But it says right here in the fine print…”.

However, several days ago I was chatting on the phone with our older daughter while perusing the fine print on a coupon for a BOGO (buy one, get one) coupon for Chipotle.  For those of you not familiar with Chipotle, they are, in their words, a Mexican grill, offering a limited but tasty menu of gigantic burritos, burrito bowls, salads and tacos.  And their fine print was the finest I’ve ever seen.  Read it and tell me what you think.

“Offer valid only at participating locations, which in this case means all locations.  Not to be combined with other offer or somehow cleverly duplicated.  Limit one card per visit.  Please present this card to the cashier, but don’t be surprised when they keep it.  Cash value 1/100th of one cent, which is pretty much nothing.  This is the fine print, why are you still reading this?  Really, this is getting silly, go eat.  Copyright Chipotle Mexican Grill. Not for Resale.”

Hopefully the copyright police won’t come after me for sharing this (although I did include attribution) and although there are several things the grammar nazi/nerd cringes to see, I love it.  Someone put  creative thought into something that most people will never read.  Good for the person for being creative and taking pride in his/her work and thanks for making my day a little brighter!  I hope I’ve made yours a bit brighter, too.

  1. 🙂 much nicer than the usual nonsense one sees

  2. rrvillage says:

    Thanks for sharing that! I love it 🙂

  3. haha – I agree and ‘go eat’

  4. Hilarious! It’s always nice to see human beings peeking through the corporatespeak, even if there must have been some marketing involved in getting it approved.

    • True, but at least it shows there are humans with a sense of humor alive and well and being seen/heard. Reminds me a bit of Trader Joe’s flyers and in-store signs.


  5. Someone in Denver was paying attention and putting their heart into their work. Obviously, you were paying attention too!
    Lands’ End used to write their catalogs and advertisements that way too, until they were bought out by Sears and started compromising on everything they touch, sell, or send out.
    Thankfully, Trader Joe’s still has it together! It’s probably no coincidence that you shop there and enjoy their goods & service.

    • Christopher, I just happened to look at it and was glad I did. Attention to the little things is so often neglected as is a sense of humor. And I do love TJ’s flyers and signs!! 🙂


  6. This reminds me of a rather cruel joke about the only job an English Literature Major is qualified for; it starts with “Do you want fries with that?” Looks like this English Major found a good creative outlet. Thank you for sharing; it brightened my morning.

  7. mpejovic says:

    Love it! I wish all the fineprint documents were like that!

  8. And here I thought it was going to be something irritatingly idiosyncratic that would prevent you from actually using the coupon! Ha, this is so much better. Chipotle, huh? I’m starting to think they’re not so bad… Not bad at all.

    • They have rather high quality ingredients. I know they would have sourced their meat from Polyface Farms but Polyface couldn’t supply enough for all the stores. They seem to be a pretty good company and their burritos are about 5 lbs each! 🙂


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