Wordless Wednesday…Cheers?

Posted: May 4, 2016 in Wordless Wednesday
Tags: ,

© janet m. webb 2016

  1. better not lol….

  2. nivs24 says:

    Wow. This brand is a lawsuit waiting to happen. Lol.

  3. Lena says:

    Ha ha! No thanks 🙂

  4. pommepal says:

    Too much information!!!

  5. Ugh. Now there’s a bar brand I wouldn’t want to get into even if everybody knew my name. Randy

    • But would your friends feel the same? It does grab one’s attention, though, doesn’t it, Randy, which is, I know, the point. Not a fan of mead, which is much too sweet for me.


  6. Leya says:

    Ordinary, light bear, please. The other two will happen anyway…

  7. Live dangerously, I say. 😀

  8. Su Leslie says:

    Another example of cross-cultural language differences, Janet. I read it as sort of “Drink mate, and die”.

    “Mate” here is more likely to be spoken as a replacement for someone’s actual name, as in “come on mate, drink up” rather than as a description of any behaviour (for which we have a number of euphemisms of varying degrees of crudeness). 🙂

    • Su, I know “Mate” is a bit like “friend”, although I didn’t know “die” was like “drink up.” It could be similar to “die with pleasure”, I guess, but that ambiguity is part of what makes it interesting and fun. Very eye-catching, no matter how it’s read, and considering it’s a US company, a unique choice of words.

  9. Hmm… I get that they’re going after a specific demographic here, but personally, the concept just doesn’t appeal… Kudos for trying something different though!

  10. Totally cracked me up.

  11. eklastic says:

    Love the photo. And however “mate” was meant, either as a verb or as a noun meaning friend – I prefer to see it as an imperative similar to “eat, drink, and be happy”. It seems like the life cycle in its shortest form.

  12. Fantastic wording for beer, would love to see something here in England.

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