Posts Tagged ‘good writing’

Fine print generally isn’t.  It’s the written equivalent of the page (or even two) of disclaimers that follows an ad for a drug or the here-are-all-the-exceptions spiel rattled off at the end of a radio or television commercial by someone who might be an auctioneer in his or her spare time.  No one read it or hears it and we can get caught out by not doing so, when someone says to us, “But it says right here in the fine print…”.

However, several days ago I was chatting on the phone with our older daughter while perusing the fine print on a coupon for a BOGO (buy one, get one) coupon for Chipotle.  For those of you not familiar with Chipotle, they are, in their words, a Mexican grill, offering a limited but tasty menu of gigantic burritos, burrito bowls, salads and tacos.  And their fine print was the finest I’ve ever seen.  Read it and tell me what you think. (more…)

Sorry if I lured you into reading under false and salacious pretenses.  Actually, that’s not true.  I did it on purpose.  But keep reading.  The post is what’s short and hopefully sweet, but what’s loose?  (more…)